The RaveRunner Story
GenZ is a group of athletes and party enthusiasts that are looking to deliver innovative products in the outdoor gear and apparel market. We believe people should have a care-free, enjoyable outdoor experience where they have the ability to express their brand.
Before going to Ultra Music Festival 2018 one member of the GenZ team, Ryan, wanted to bring a better hydration pack with him to fit his needs. While searching online, Ryan found that there was no way to order a custom hydration pack that also kept his items safe.
He decided to take his old hydration pack that was torn up from going through a couple thousand miles of running and turn it into the ultimate music festival hydration pack.
While at Ultra Music Festival, Ryan had several people ask where they could purchase one, the GenZ team knew they had a hit.
Ryan and the rest of the team began to research how to actually create a product to help others have a better time. Ryan began interviewing people while at festivals, asking them what they wanted in a hydration pack. After a long Spring of researching and surveying, the team came away with a multitude of problems to be solved.
- Aggravating hydration re-fill
- Lack of customization
- Lack of accessible pockets
- Lack of customizability
With these problems in mind, the team set out to search for manufacturers to make their ideas a reality. After many months of design briefs and multiple iterations with our factory. We made the product we each had envisioned from the beginning. We made the RaveRunner, the hydration pack of this generation!